Video marketing for businesses
We produce video marketing for businesses and agencies presenting products, explaining services and communicating customer experiences. We work in Madrid and deliver projects throughout Spain.
Each video is planned around audience, message and channel: websites, social media, campaigns or sales presentations. Tell us what you need to communicate and request a quote.
A video with a clear objective
Before filming, we define what viewers should understand and their next step: discover a product, visit a page or make contact. We coordinate production with your marketing team or agency to match message, duration and format to the campaign.
Results you can assess
Views are only one measure. Depending on the campaign objective, retention, clicks and enquiries also matter. Agreeing what to measure helps determine the versions and calls to action your video needs.
Videos for each channel
We prepare deliverables for the intended channels: a main film, shorter edits, different aspect ratios or subtitles, according to scope. This lets you integrate content into your website, YouTube, social media and sales activity.
Video marketing production with a commercial focus
A video can show how a product works, answer a question or share a customer’s experience. We choose the format around that need, without resources that distract from the message.
Work can include the concept, script, filming, interviews, editing and adaptations. Publishing, advertising spend and measurement are defined separately with campaign managers.
Customer success stories and testimonials
A customer interview explains their starting point, the work undertaken and results they can substantiate. We prepare questions and support the story with footage of activity, facilities or products.
These videos can accompany sales proposals, service pages and campaigns. Short edits from the same filming can also be agreed. Explore customer success story videos and real examples.
Product and service videos
We show what you offer, how it is used and who benefits. Demonstrations, processes, interviews and real-use situations can be filmed, selecting material that best answers buyers’ questions.
If something cannot be clearly filmed, we assess motion graphics and animation. Format and duration are matched to the channel and message.
Filming and editing for your message
We size the team for the production: cameras, lighting and professional sound for interviews, demonstrations and business footage. 4K filming and slow motion are used where they contribute to the project.
Editing structures the story and develops pace, colour and sound. Captions, graphics, subtitles and versions are included as agreed, with scope and schedule defined before production.
For an overall introduction to your company, also see corporate video production.
Video blogs and social media content
A video blog answers questions about your business, explains updates or shares the team’s knowledge. We prepare topics and filming so each video has its own purpose.
Several videos can be planned in one session with deliverables defined beforehand. Content can target potential buyers or help existing product and service users.
A production you can reuse
Planning uses before filming creates different pieces from the same shoot: a main version, testimonials, supporting footage or shorter edits. Their usefulness depends on messages remaining relevant and fitting each channel.
Video marketing supports your commercial strategy. Alone, it guarantees neither more sales nor better Google rankings: appropriate distribution, a clear landing page and results tracking are needed.
Marketing content at events
A product launch or customer event provides real-use footage, interviews and testimonials. Planning coverage reserves moments and spaces for recording them with clear sound.
We define what you need beyond highlights: statements, product films or social versions. Explore event filming for this service.
Request a video marketing quote
To prepare your proposal, tell us the product or service, audience, publishing channels, videos required and delivery date. Include any existing script, locations or references.
We coordinate production with your team or agency. When the project requires advertising campaign support, we collaborate with Comunideas; that scope is assessed expressly.
Request your video marketing quote. We help define the films, shooting days and deliverables your project requires.
3 decisions for your video marketing production
Which question it answers. A film can demonstrate product use, introduce a service or give a customer a voice. We choose the format around information the buyer needs before making contact.
Where it will be published. Campaign channels and aspect ratios should be defined first. Planning a main film and short edits before shooting helps prepare framing and specify deliverables.
What the quote should include. Commissioning can cover scripting, filming and editing with different resources or adaptations. We agree included elements, schedule and revisions so your team knows what it will receive and can coordinate the campaign.
Can you work with our marketing agency?
We can coordinate production with your agency and creative team. We agree who prepares the script, who reviews and which resources are needed to fit the campaign.
Do we need to provide a script?
You can supply one or start with an objective and references. We assess required scripting and preparation and include it expressly in the proposal.
How are videos reviewed?
We define revision rounds and the person centralising feedback before editing. Combining team comments helps maintain clear direction and the agreed schedule.
Comprueba el apartado de preguntas frecuentes, cómo trabajamos y presupuestos para obtener más información sobre nosotros y nuestra metodología de trabajo